Augmented Reality Business Card – Avatar Concept

Posted by admin on December 28th, 2009 and filed under business cards | 10 Comments »

You can find the application running here. There’s also a marker for you to print in lieu of one my real business cards.
http://www.burtonposey.com/thecard

The augmented reality avatar concept for the business card provides a way to provide potential clients and associates a way to get past the logo and brand and get to know the people. You could just as easily include hobbies or little known facts for yourself or an employee.

This is an idea I’d been kicking around in my head since February. I wanted to find a way that a company could deliver a catchy identity for themselves. Avatars, be it the Mii’s on the Nintendo Wii, or an Xbox Live Avatar, have become extensions of the people who use them.

Special thanks to the Papervision team for the recent rev 911 of Papervision. With it, I was able to resolve issues I had been having for several months that prevented my avatar’s animations from importing properly.

-Character was modeled, unwrapped, rigged, weighted in Maya by myself. Animations (idle, wave) done by Jason Barnes.
-Texture created in Photoshop (Ambient Occlusion maps overlayed from Maya) by myself

Duration : 0:0:59


10 Responses

  1. Sentientv2 Says:

    There are two …
    There are two things on the back of my business card. One is the marker (symbol). The other is a link to the application on my site, which I’ve added to the description of this video. You can download a print version of my card on the right hand side of that page to use the application.

    Essentially, the application uses your webcam and is looking for that particular marker. When it sees the marker, it superimposes a 3d avatar of myself on the card using the orientation of the marker.

  2. Sentientv2 Says:

    please see my reply …
    please see my reply to appzguru in the comments. Both of you have a similar question.

  3. appzguru Says:

    if i get your card, …
    if i get your card, how would i be able to see the avatar? thats not clear to me at all..

  4. 123furiousAngel123 Says:

    How does it work …
    How does it work exactly? If you record you business card with a camera, will it then automatically show the AR? If not, what makes that useful?

  5. kyleluhr Says:

    Gotcha. Cool stuff.
    Gotcha. Cool stuff.

  6. Sentientv2 Says:

    Yea, the info is on …
    Yea, the info is on the front of the card. The reason I did that is so people knew how to get in touch with me for business and professional inquiries. I could put anything on there as it’s simply a Flash movie projected onto a 3d plane.

    I debated about putting something different on there, but for purposes of getting my name out there I’m very glad I didn’t, :)

  7. kyleluhr Says:

    Definitely cool …
    Definitely cool execution. But just feels like using AR just to use AR. Coudn’t that info just as easily just been on the card? Why not a video of you, or some added value that only obtainable thru AR? But looks very cool nonetheless.

  8. lowtone10 Says:

    woah! and its …
    woah! and its actually real. your mii has broken out of the wii!

  9. ca55555los Says:

    Sweet!
    Sweet!

  10. adairsanchez Says:

    Awesome!
    Awesome!

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.